The elina Blog

Hotel Marketing Ideas

Read on to find out the basics on marketing for hoteliers and accommodation providers who struggle with marketing the due to the fast pace of technology growing

PMS integration to Xero

We are big fans of Xero at elina PMS. We have an integration to Xero for the property management system. We also use Xero in managing our own accounts.

PMS API Snakes and Ladders

Choose property management software with APIs and build out your guest experience tech stack! Read ahead for ideas.

Guest Experience - The Checklist

Want to improve your guest experience? Try our guest experience checklist for hotels, serviced apartments and rentals. Read our 8 steps to find out how.

Guide to GDPR

On the 25th May 2018 the new rules around GDPR become enforceable.

7 best ways to get reviews onto your hotel website

The ultimate guide for hotels on getting guest reviews easily onto your website.

The power of story for accommodation

Stories are a powerful way to connect emotionally with guests. Find the power in your story to help focus your business direction and communicate your journey.

The importance of blogging

Blogs are a great marketing tool for serviced apartments and accommodation providers especially. We have come up with our top 10 great reasons for blogging.

elina PMS partnership with ASAP

Read our quick post here about who are The Association of Serviced Apartments and why are we business partners with them.

Digital Case Study: Living Suites Direct Bookings Push

Find out how we helped Living Suites get those desired direct bookings!

Managing your cost of sale strategically: Withholding

Learn how to use a witholding strategy to manage your cost of sale strategically. Reducing OTA cost of sale for hotels

Guide: How to sell your serviced apartments with photography

Photography is the single best investment for marketing your rental property online - read our guide.

5 tips for Spotting Google Analytics Ghost Spam & How to Deal with it

Read how to spot Google Analytics ghost spam & find some ways to deal with it!

Navigating Rate Parity for more Direct Bookings - Serviced Apartments and Hotels

Getting grips with rate parity in the hospitality marketplace.

AirBnB Login Tips

Looking for the AirBnB login or about to login to AirBnB and seeking helpful tips to get more bookings. We've got both covered. Find useful tips and advice on both.

Airbnb's Impact in the Hotel and Serviced Apartment Industry

Airbnb - friend or foe?

Switching PMS Systems

Considering switching PMS system? Check out how the team at ElinaPMS can support you through that process.

How to manage a hotel, serviced apartment resort or B&B

Thinking about a career in hospitality? Do you aspire to or do you already run your own hotel, serviced apartment, B&B or guesthouse? Yes? Keep on reading.

How to Get Corporate Guests To Stay At Your Hotel or Apartments

Attracting corporate guests to stay at your hotel or serviced apartments can provide a huge income boost. Check out our guide now on how to attract these guests.

5 Key Considerations: PMS for serviced apartments

It can be hard to find the right property management system for your serviced apartments. Here are some key considerations.

5 Ways to Compete with OTAs

Follow these steps to help reap the benefits of beating OTAs in the hotel industry in order to increase direct hotel bookings.

How to make sure that your arrivals and departures run smoothly

Learn here how to improve efficiency, do away with hassle and impress your guests by streamlining arrivals and departures at your hotel or serviced apartment.

How hotels can make pricing strategy simpler

If you are seeking for advice on making automating easier for your pricing strategy, then you are at the right place. Follow these 4 key tips which are methods that would allow you to improve and increase your effectivity in your hotel pricing strategy overall.

How to add Facebook 'Book Now' to your page

Elina provides you a clear guide on how to set up your Facebook 'Book Now' button for your business page, in order to get more direct bookings.

Helping Hotel Guests via Social Media

Need help with building relationships with your guests online? Get confident with boosting your social media for delivering A1 hotel guest service for guests.

4 Tips to Personalizing Guest Communication

It's not to late to start personalizing the way you talk with your guests. Read ahead on these 4 tips that will help you make a difference in the way you communicate with them - taking you an extra mile in the game.

Sales Psychology: How to be Persuasive (free download)

Learn to understand and use sales psychology techniques like scarcity, anchoring, urgency, social proof and more in our PERSUASIVE model - free download.

Digital Marketing Case Study: Norgesbooking Grow Direct Bookings

Read our full digital marketing case study on our customer Norgesbooking, where we helped them with their web-design, web-development, and digital marketing.

Hotel Trends 2019 - Our Top 5

We bring to you our top 5 hotel trends 2019, in order for hotels to be prepared for the new year.