The elina Blog
![Hotel Marketing Ideas](/media/1037/christopher-burns-189796-unsplash-2.jpg?crop=0.014250659273122506,0.21659773041320229,0.40193854831446191,0.19907555378443767&cropmode=percentage&width=550&height=378&rnd=132013893980000000)
Hotel Marketing Ideas
Read on to find out the basics on marketing for hoteliers and accommodation providers who struggle with marketing the due to the fast pace of technology growing
Read more![PMS integration to Xero](/media/1244/pmsintegrationtoxero_blogimage.jpg?anchor=center&mode=crop&width=550&height=378&rnd=132013894010000000)
PMS integration to Xero
We are big fans of Xero at elina PMS. We have an integration to Xero for the property management system. We also use Xero in managing our own accounts.
Read more![PMS API Snakes and Ladders](/media/1239/board-game-snake-ladder_1308-5206.jpg?anchor=center&mode=crop&width=550&height=378&rnd=132013894000000000)
PMS API Snakes and Ladders
Choose property management software with APIs and build out your guest experience tech stack! Read ahead for ideas.
Read more![Guest Experience - The Checklist](/media/1236/checklist_heroimage.jpg?anchor=center&mode=crop&width=550&height=378&rnd=132013894000000000)
Guest Experience - The Checklist
Want to improve your guest experience? Try our guest experience checklist for hotels, serviced apartments and rentals. Read our 8 steps to find out how.
Read more![7 best ways to get reviews onto your hotel website](/media/1234/7bestwayshotelreview.jpg?anchor=center&mode=crop&width=550&height=378&rnd=132013893990000000)
7 best ways to get reviews onto your hotel website
The ultimate guide for hotels on getting guest reviews easily onto your website.
Read more![The power of story for accommodation](/media/1233/accommodationheroimage.jpg?anchor=center&mode=crop&width=550&height=378&rnd=132013893990000000)
The power of story for accommodation
Stories are a powerful way to connect emotionally with guests. Find the power in your story to help focus your business direction and communicate your journey.
Read more![The importance of blogging](/media/1232/importanceofblogging_heroimage.jpg?anchor=center&mode=crop&width=550&height=378&rnd=132013894010000000)
The importance of blogging
Blogs are a great marketing tool for serviced apartments and accommodation providers especially. We have come up with our top 10 great reasons for blogging.
Read more![elina PMS partnership with ASAP](/media/1220/photo-1529636444744-adffc9135a5e.jpg?anchor=center&mode=crop&width=550&height=378&rnd=132013894010000000)
elina PMS partnership with ASAP
Read our quick post here about who are The Association of Serviced Apartments and why are we business partners with them.
Read more![Digital Case Study: Living Suites Direct Bookings Push](/media/1147/imagegen-1.jpg?anchor=center&mode=crop&width=550&height=378&rnd=132013894000000000)
Digital Case Study: Living Suites Direct Bookings Push
Find out how we helped Living Suites get those desired direct bookings!
Read more![Managing your cost of sale strategically: Withholding](/media/1146/photo-1535701159221-ac97b1bb3711.jpg?anchor=center&mode=crop&width=550&height=378&rnd=132013894010000000)
Managing your cost of sale strategically: Withholding
Learn how to use a witholding strategy to manage your cost of sale strategically. Reducing OTA cost of sale for hotels
Read more![Guide: How to sell your serviced apartments with photography](/media/1142/photography_1.jpg?anchor=center&mode=crop&width=550&height=378&rnd=132013894010000000)
Guide: How to sell your serviced apartments with photography
Photography is the single best investment for marketing your rental property online - read our guide.
Read more![5 tips for Spotting Google Analytics Ghost Spam & How to Deal with it](/media/1133/ga.jpg?anchor=center&mode=crop&width=550&height=378&rnd=132013894000000000)
5 tips for Spotting Google Analytics Ghost Spam & How to Deal with it
Read how to spot Google Analytics ghost spam & find some ways to deal with it!
Read more![Navigating Rate Parity for more Direct Bookings - Serviced Apartments and Hotels](/media/1132/magnifying-glass.jpg?anchor=center&mode=crop&width=550&height=378&rnd=132013894010000000)
Navigating Rate Parity for more Direct Bookings - Serviced Apartments and Hotels
Getting grips with rate parity in the hospitality marketplace.
Read more![AirBnB Login Tips](/media/1113/airbnb_blog.jpg?anchor=center&mode=crop&width=550&height=378&rnd=132013894000000000)
AirBnB Login Tips
Looking for the AirBnB login or about to login to AirBnB and seeking helpful tips to get more bookings. We've got both covered. Find useful tips and advice on both.
Read more![Switching PMS Systems](/media/1128/switchingpms.jpg?anchor=center&mode=crop&width=550&height=378&rnd=132013894010000000)
Switching PMS Systems
Considering switching PMS system? Check out how the team at ElinaPMS can support you through that process.
Read more![How to manage a hotel, serviced apartment resort or B&B](/media/1127/o-woman-thinking-facebook.jpg?anchor=center&mode=crop&width=550&height=378&rnd=132013894010000000)
How to manage a hotel, serviced apartment resort or B&B
Thinking about a career in hospitality? Do you aspire to or do you already run your own hotel, serviced apartment, B&B or guesthouse? Yes? Keep on reading.
Read more![How to Get Corporate Guests To Stay At Your Hotel or Apartments](/media/1120/corporate.jpg?anchor=center&mode=crop&width=550&height=378&rnd=132013894000000000)
How to Get Corporate Guests To Stay At Your Hotel or Apartments
Attracting corporate guests to stay at your hotel or serviced apartments can provide a huge income boost. Check out our guide now on how to attract these guests.
Read more![5 Key Considerations: PMS for serviced apartments](/media/1116/photo-1533263470226-27d56346f62e.jpg?anchor=center&mode=crop&width=550&height=378&rnd=132013894010000000)
5 Key Considerations: PMS for serviced apartments
It can be hard to find the right property management system for your serviced apartments. Here are some key considerations.
Read more![5 Ways to Compete with OTAs](/media/1118/blogimage_competewithotas.jpg?anchor=center&mode=crop&width=550&height=378&rnd=132013894000000000)
5 Ways to Compete with OTAs
Follow these steps to help reap the benefits of beating OTAs in the hotel industry in order to increase direct hotel bookings.
Read more![How to make sure that your arrivals and departures run smoothly](/media/1114/blogimage.jpg?anchor=center&mode=crop&width=550&height=378&rnd=132013894000000000)
How to make sure that your arrivals and departures run smoothly
Learn here how to improve efficiency, do away with hassle and impress your guests by streamlining arrivals and departures at your hotel or serviced apartment.
Read more![How hotels can make pricing strategy simpler](/media/1092/photo-1541493315719-f7d696087294.jpg?anchor=center&mode=crop&width=550&height=378&rnd=132013894010000000)
How hotels can make pricing strategy simpler
If you are seeking for advice on making automating easier for your pricing strategy, then you are at the right place. Follow these 4 key tips which are methods that would allow you to improve and increase your effectivity in your hotel pricing strategy overall.
Read more![How to add Facebook 'Book Now' to your page](/media/1037/christopher-burns-189796-unsplash-2.jpg?crop=0.014250659273122506,0.21659773041320229,0.40193854831446191,0.19907555378443767&cropmode=percentage&width=550&height=378&rnd=132013893980000000)
How to add Facebook 'Book Now' to your page
Elina provides you a clear guide on how to set up your Facebook 'Book Now' button for your business page, in order to get more direct bookings.
Read more![Helping Hotel Guests via Social Media](/media/1078/hotelguestgame_blog.jpg?anchor=center&mode=crop&width=550&height=378&rnd=132013894000000000)
Helping Hotel Guests via Social Media
Need help with building relationships with your guests online? Get confident with boosting your social media for delivering A1 hotel guest service for guests.
Read more![4 Tips to Personalizing Guest Communication](/media/1077/personalising_blogimage.jpg?anchor=center&mode=crop&width=550&height=378&rnd=132013894010000000)
4 Tips to Personalizing Guest Communication
It's not to late to start personalizing the way you talk with your guests. Read ahead on these 4 tips that will help you make a difference in the way you communicate with them - taking you an extra mile in the game.
Read more![Sales Psychology: How to be Persuasive (free download)](/media/1068/imagegen.jpg?anchor=center&mode=crop&width=550&height=378&rnd=132013894010000000)
Sales Psychology: How to be Persuasive (free download)
Learn to understand and use sales psychology techniques like scarcity, anchoring, urgency, social proof and more in our PERSUASIVE model - free download.
Read more![Digital Marketing Case Study: Norgesbooking Grow Direct Bookings](/media/1066/norgesbooking_norway.jpg?anchor=center&mode=crop&width=550&height=378&rnd=132013894000000000)
Digital Marketing Case Study: Norgesbooking Grow Direct Bookings
Read our full digital marketing case study on our customer Norgesbooking, where we helped them with their web-design, web-development, and digital marketing.
Read more![Hotel Trends 2019 - Our Top 5](/media/1065/2019.jpg?anchor=center&mode=crop&width=550&height=378&rnd=132013893990000000)
Hotel Trends 2019 - Our Top 5
We bring to you our top 5 hotel trends 2019, in order for hotels to be prepared for the new year.
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