The elina Blog

A Guide to Growing Your Hotel Brand & Audience for Direct Bookings Through Social Media

Social media platforms offer unparalleled opportunities for hotels to grow their brand, engage with potential guests, and drive direct bookings.

Travel Bookings: A Guide to Using Virtual Cards with Online Gateways

In the guide to using virtual cards we'll take a comprehensive look at virtual cards and how to best utilise them through an online payment gateway.

Leveraging AI Innovations for Enhanced Hotel Operations in 2024

Dive into the world of AI for hotels and discover key strategies to optimize operations, improve guest satisfaction, and increase profitability in 2024

Maximizing Direct Bookings

Escalate your hotel's direct bookings in 2024 with actionable tactics. From refining your booking engine to strategic marketing, learn to reduce OTA dependence.

Do Hotel Guests Prefer Digital Check-ins?

Delve into the shift towards digital check-ins and discover if it's the preferred choice for hotel guests. Plus insights for improving frontdesk operations.

Leading OTA Channels for 2024: A Guide for Hotel Revenue Managers

Gain invaluable insights on the top OTA channels forecasted for 2024, tailored for revenue managers and hotel general managers seeking to maximize their online.

Meeting the Changing Demands of Hotel Guests

Explore ways to adapt to the evolving demands of hotel guests, focusing on trends and customer service to enhance their experience.

Hotel Innovation: Implementable Strategies for Modern Hoteliers

Guide for hotel staff: Explore practical tech innovations like mobile keys & AI chatbots transforming hotels & elevating guest experiences.

10 Defining Serviced Apartment Trends to Watch for in 2024

Hospitality evolves: Serviced apartments lead 2024 trends. Discover top 10 insights for smart, sustainable, and personalized guest experiences.

The Modern Hotel General Manager: Leadership Redefined in Hospitality

Uncover the dynamic evolution of the modern hotel general manager in today's fast-paced hospitality landscape. From mastering digital tools to fostering sustain

Enhancing Guest Experience: A Guide to Upselling Hotel Add-Ons

Explore effective upsell strategies for hotels. Get tips on building rapport, motivating staff, and enhancing guest experiences for increased revenue.

Top 10 Things Hotels Want When Picking a Property Management System

When choosing a PMS, hotels consider various factors that meet their specific needs and goals. We highlight the top 10 things hotels want when picking a PMS.

Top 10 best remote door access companies

The rise of remote door access technology has transformed the way people manage and secure their hospitality accommodation.

Revenue Reporting

View videos of various reports helpful for managing revenue in elina PMS.

Elina 2022: End of Year Recap and Onto 2023

Here’s a summary of elina releases in 2022 and a look ahead to 2023. We will write a summary on integrations separately; this article concentrates on features

Online Check-In is Go. What Have We learned?

At elina we have recently launched Online Check-In. We decided to take a look at how the early adopters are now using this exciting self-service guest webapp.

10 big hotel trends 2021

2020 has been a different and challenging year for all in hospitality. Here are 10 big hotel trends 2021 to keep ahead of.

Case study: Hotel Pelirocco

Hotel Pelirocco case study on how elina services have improved their unique boutique hotel in Brighton.

Booking.com petition: guest email addresses

A burning issue has become more prevalent in recent times with Covid-19. We feel strongly enough about it to encourage hotels and hosts to back this petition.

Integration with Brambleski

elina have integrated with Brambleski, allowing ski accommodation operators using elina websites to market Brambleski accommodation on their website.

Room booking engine integration to Resdiary

How some forward thinking hotels are getting more table reservations and improving guest experience on their website.

11 Ideas for Hotels to Cope with Covid 19

11 Ideas for Hotels to Cope with Covid-19. We put our heads together and came up with some things hotels can implement to help with Corona Virus.

Case study: Destiny Scotland Google Adwords

Check out how Destiny Scotland leveraged Google Adwords to their advantage with the use of PPC campaigns to drive more direct bookings.

How to grow your direct bookings

As we come into 2020, here are our latest thoughts on growing your direct channel for bookings for your hotel, serviced apartments, or vacation rentals.

22 Awesome Vacation Rental Management Tools

Check out our compiled list of 22 awesome vacation rental management tools. Useful tools and apps for saving time, making more revenue or wowing guests!

The Complete Guide to Vacation Rental Software

We’ve put this complete guide to vacation rental software together to help you in knowing how to choose the right software and what features to look out for.

Smart.BE Booking Engine Tips

Our Smart.BE Booking engine top tips helps you making use of our cool features we have to offer to differenciate your booking engine as well as user-friendly.

Elina in-software search tips

elina brings to you their top 10 in-software search tips for you to understand how easy it is to make short-cut searches within elina PMS for tools.

29 Hotel Digital Marketing Ideas

Get inspired from 29 of our favorite hotel digital marketing ideas! Check out our list and see what excites you well enough to give the idea a go!

Hotel Trends 2019 - Our Top 5

We bring to you our top 5 hotel trends 2019, in order for hotels to be prepared for the new year.

Case Study: Norgesbooking Grow Direct Bookings

Read our full digital marketing case study on our customer Norgesbooking, where we helped them with their web-design, web-development, and digital marketing.

Sales Psychology: How to be Persuasive (free download)

Learn to understand and use sales psychology techniques like scarcity, anchoring, urgency, social proof and more in our PERSUASIVE model - free download.

4 Tips to Personalizing Guest Communication

It's not to late to start personalizing the way you talk with your guests. Read ahead on these 4 tips that will help you make a difference in the way you communicate with them - taking you an extra mile in the game.

Helping Hotel Guests via Social Media

Need help with building relationships with your guests online? Get confident with boosting your social media for delivering A1 hotel guest service for guests.

How to add Facebook 'Book Now' to your page

Elina provides you a clear guide on how to set up your Facebook 'Book Now' button for your business page, in order to get more direct bookings.

How hotels can make pricing strategy simpler

If you are seeking for advice on making automating easier for your pricing strategy, then you are at the right place. Follow these 4 key tips which are methods that would allow you to improve and increase your effectivity in your hotel pricing strategy overall.

How to make sure that your arrivals and departures run smoothly

Learn here how to improve efficiency, do away with hassle and impress your guests by streamlining arrivals and departures at your hotel or serviced apartment.

5 Ways to Compete with OTAs

Follow these steps to help reap the benefits of beating OTAs in the hotel industry in order to increase direct hotel bookings.

5 Key Considerations: PMS for serviced apartments

It can be hard to find the right property management system for your serviced apartments. Here are some key considerations.

How to Get Corporate Guests To Stay At Your Hotel or Apartments

Attracting corporate guests to stay at your hotel or serviced apartments can provide a huge income boost. Check out our guide now on how to attract these guests.

How to manage a hotel, serviced apartment resort or B&B

Thinking about a career in hospitality? Do you aspire to or do you already run your own hotel, serviced apartment, B&B or guesthouse? Yes? Keep on reading.

Switching PMS Systems

Considering switching PMS system? Check out how the team at ElinaPMS can support you through that process.

Airbnb's Impact in the Hotel and Serviced Apartment Industry

Airbnb - friend or foe?

AirBnB Login Tips

Looking for the AirBnB login or about to login to AirBnB and seeking helpful tips to get more bookings. We've got both covered. Find useful tips and advice on b

Navigating Rate Parity for more Direct Bookings - Serviced Apartments and Hotels

Getting grips with rate parity in the hospitality marketplace.

5 tips for Spotting Google Analytics Ghost Spam & How to Deal with it

Read how to spot Google Analytics ghost spam & find some ways to deal with it!

Guide: How to sell your serviced apartments with photography

Photography is the single best investment for marketing your rental property online - read our guide.

Managing your cost of sale strategically: Withholding

Learn how to use a witholding strategy to manage your cost of sale strategically. Reducing OTA cost of sale for hotels

The importance of blogging

Blogs are a great marketing tool for serviced apartments and accommodation providers especially. We have come up with our top 10 great reasons for blogging.

The power of story for accommodation

Stories are a powerful way to connect emotionally with guests. Find the power in your story to help focus your business direction and communicate your journey.

7 best ways to get reviews onto your hotel website

The ultimate guide for hotels on getting guest reviews easily onto your website.

Guide to GDPR

On the 25th May 2018 the new rules around GDPR become enforceable.

Guest Experience - The Checklist

Want to improve your guest experience? Try our guest experience checklist for hotels, serviced apartments and rentals. Read our 8 steps to find out how.

PMS API Snakes and Ladders

Choose property management software with APIs and build out your guest experience tech stack! Read ahead for ideas.

PMS integration to Xero

We are big fans of Xero at elina PMS. We have an integration to Xero for the property management system. We also use Xero in managing our own accounts.